The ideologies attached to my advert are the two models (young teenagers), the brand’s logo of the product and the PSP Sony (product) which is portable, enables the user to carry it wherever, it contains multi-media capabilities, it can access to the internet (Wi-Fi), can play games, music, watch videos, access to camera, and has large viewing screen.
My advert shows it appeal to both genders, which is likely for trendies, puritans’ teenagers, by using both a young teenager boy as well as a girl to advertise the product, this has the effect of immediately grabbing the target audiences’ attention (teenagers boys and girls) to gaze at the advert and desire them to buy the product.
In my advert I have addressed and related to love/belonging and esteem in term of Maslow’s Hierarchy of needs.
My advert uses anchorage, warm/fuzzy and beautiful people as persuasive techniques to appeal to the audience. Using ‘anchorage’ which is BE IN YOUR WORLD’ fixes the sense of the image. ‘warm/fuzzy’ used as a persuasive technique in my advert makes the audience feel welcome, and ‘beautiful people’ used in my advert has the effect of the audience assume they will look as nice as them, if they buy the product.
My models are represented as teenagers that enjoy having fun; playing video games and liking to be in their own world and puritans who have felt they have done their duty.
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