Advert analyis

Advert analyis

The Beyonce Heat advert

Beyonce facial expression looks quite sexual and attractive, if you look closer to her face you see she has a slightly smirk on her face, this create a naughty and flirtatious effect on her facial expression, also makes her facial expression have an effect making her seem mischievous and quite powerful in the print . Beyonce has a direct mode of address to the viewers, looks fairly directly to the audience though if you look nearer she looks like she is looking through you, again this makes her seem powerful.

The Heat fragrance advert has Beyonce advertising the fragrance because it is by her, also that fact she is a worldwide well-known female American artist therefore  a lot of people  will want to have the product so they will buy most because it a product by famous celebrity.

The print is shot at a mid angle shot, to put across the Stereotype of the beauty bunny, has the outcome of other ladies wanting to buy it because they will believe they will look as attractive and beautiful as Beyonce.

Beyonce look as if she has a hot red dress on in this image. Red has makes you sense intense passion, courage and passion, the dress look very eye-catching draws males to advert because it shows her cleavages and other body part which she off. Males will have this sense of feeling that if they buy the perfume for their girlfriends, then they will look as gorgeous as Beyonce and smell like her. Beyonce in this red sharp hot dress makes her personality appear like she commanding, and powerful woman.

The setting of this advert looks like it has been set in a photo shot studio. The advert theme colour is red. Red is used because it’s easily attracts the audiences to advert. When Males would see the advert and because it has red has its main colour, which represent love then they will think of buying it for their girlfriends. Red as represent power. The red makes Beyonce seem dominant. Females will buy this product because they will think they will appear and feel powerful as Beyonce is in the image.

The Lighting of this image seems like it used a high key lighting on Beyonce, has effect of expressing femininity beauty also high key lighting is used on the fragrance has effect of it looking more lively and sparkling. Low key is used at the background makes the theme colour, red appears darker and looks like shadows.

The product is on the page looks like its realist size. Shape of fragrance has a unique triangle shape.

 The Target audiences’ lifestyle categories are aim at egoists and trendies. The social class categories of the target audiences the advert is aimed mainly are B and C. Aimed mostly for junior mangers or supervisors in industry or public services and for middle mangers in companies.   

The advert has appeal to Maslow hierarchy’s needs; it uses Self-esteem, achievement, sexual intimacy, confidence and a bit of physiological which is used in the texts ‘catch the fever’,  the phrase has makes the viewers sense they  most  buy the product (perfume).

The persuasive techniques that have been used in this print were anchorage text, ‘catch the fever’, this phrase links to the name of the product ‘Beyonce Heat’, this has the effect that makes the viewer feel to buy the product,  to get the perfume; catch the fever of Beyonce Heat’s fragrance.

 The person in this print is Mr T, his facial expression is looks very sharp, bold and seems very objective, and this has the effect of Mr T appearing very commanding, makes the audiences feel they should buy it.  Mr T has one eye closed and other eye looking directly to audience. Mr T has a fairly direct mode of address, this makes him look quite certain and dominant, advertisings the chocolate.

The Snickers Advert

Mr T seems to be wearing a sleeveless greenish army coat and has about twelve chains and gold four rings on; his costume builds him to appear very powerful.

The main colour used mostly is brown; brown has the connotation of Warmth, comfort, steady, conservative, earthy, and responsiveness. Has the effect of audience, having a positive correlation to advert. The Product size looks like its usual size; this builds an effect of product seeming realistic.

The Stereotype hasn’t got a particular one but it seems biased different type stereotypes of men only, Advert used Mr T, who is male to advert a chocolate bar, which both genders can advert it eat it,  this creates a sense to audience that women are less energetic and lively.

The advert persuasive techniques that seem to have been used in this advert are anchorage texts and safety. Anchorage texts are used. ‘’Get some nuts’’. Mr T looks directly at the audience and points his finger at them this reflected at an advert persuasive technique- safety, makes the audience believe that they must buy snickers.

The main colour used mostly is brown; brown has the connotation of Warmth, comfort, steady, conservative, earthy, and responsiveness. Has the effect of audience feeling a heat sensation through them.

The setting of the advert seems to be it has been set in studio.

The Lighting of this image seems is used a high key lighting mostly on the chocolate bar and mix of low and high key lighting at the background.

Mr T has he hand up, finger pointing directly at the audience and other holding the chocolate bar in front of him directly to the audience, makes the chocolate bar stand out.

The Target audience for the chocolate is a wide range audience, both gender can buy product, and is suitable from 6 years old upwards.

The Target audiences’ lifestyle categories are aim at groupies, puritans, egoists and trendies. Advert is likely aim at People whose lifestyles are as people that want to be accepted, and feel they have done their duty. The social class categories of the target audiences the advert is aimed mainly are C2 C1 and B.  The advert is mostly aimed at people whose social class categories are as junior mangers or supervisors in industry or public services and skilled manual workers.

The advert has reflected to Maslow’s Hierarchy of needs because it used physiological (food) and uses safety in a comic comedian way using an advert persuasive technique- anchorage text.  ‘’get some nuts’’, this has the outcome that most viewers will believe it best to buy the product (Snickers) or something bad will happen.

Advert Comparison

The mains differences in how the each model are represented in the adverts are in ‘Beyonce heat’ fragrance advert, Beyonce looks very striking and beautiful, her face  mainly covers the page of the image,  this states she’s representing  ‘The Beauty Bunny’ stereotype. Whereas in the other advert ‘Snickers’.  Mr T is represented as dominant character in the advert; he shows-off his muscles this is part of the masculinity. Mr T seems to represent two types of stereotypes males ‘The Strong Silent’ and ‘The Action Hero’, these are two types of male stereotype.

The Target audiences’ lifestyle categories for Beyonce Heat are aim at egoists and trendies and the social class categories of the target audiences the advert is aimed mainly are B and C. The Target audience’s lifestyle categories for Snickers are gradually, likely for puritans and rebels type of boys and men. People who want the world to fit in with their ideas of how should it be and have done their duty. The social class categories for snickers of target audiences the advert is aimed mainly are C2 C1 and B.  The advert is mostly aimed at people whose social class categories are as junior mangers or supervisors in industry or public services and skilled manual workers.

Both adverts have used different advert persuasive techniques; ‘Beyonce Heat’ advert uses sex sells due how part of her cleavages shows, advert uses beautiful people persuasive technique and a bit of fear due on her facial expression  and the theme colour; red.

The persuasive techniques the snickers advert used seems to use was reward and punishment, you most buy snickers or you will get rebuke, and uses anchorage texts-‘’get some nuts’’.

The snickers advert has reflected to Maslow’s Hierarchy of needs because it used physiological (food) and uses safety in a comic comedian way using an advert persuasive technique- anchorage text.  ‘’get some nuts’’, this has the outcome that most viewers will believe it best to buy the product (Snickers) or something bad will happen.

The  Beyonce heat advert has appeal to Maslow hierarchy’s needs; it uses Self-esteem, achievement, sexual intimacy, confidence and a bit of physiological which is used in the texts ‘catch the fever’,  the phrase has makes the viewers sense they  most  buy.